Family Visibility
Be The First Community That Families Shortlist.
Adult children search “assisted living near me,” scroll on Facebook, and scan Google Maps. If they rarely see your community, or your message blends in, you lose tours before they call.
We sharpen how and where you show up so the right families see you early and think “this is for us.”
Budget Tracking
Know What Every Dollar Is Doing.
Most owners do not know what a good click, lead, or tour should cost, and ad platforms speak in jargon instead of clear benchmarks.
We set realistic targets and wire tracking from spend to inquiry to tour to move-in. If you cannot measure it, you cannot optimize it.
Social Proof
Make Your Community Feel Real Online.
Families and referrers trust what they can see. When they can’t see real life inside your community, they default to a competitor who shows it.
We keep a steady stream of real rooms, staff, meals, and activities on your pages so your community feels tangible and tours become the logical next step.
Stay Close
Most families don't convert on the first visit. We keep your community present while they're deciding, and we make sure your team is ready when they reach out. Retargeting, social proof, lead response and sales coaching, and a steady visible presence. So when they're ready, you're the one they call, and you know exactly what to say.
Kerry Wolff, Founder & CEO
I'm an engineer by training. I've spent years studying advertising the same way I've studied many systems: obsessively, until I understood every moving part.
Then I found senior living.
An industry where families are making one of the most emotionally charged decisions of their lives. An industry where 75% of people start that decision online, while almost every community is missing the opportunity.
So I built the Family Magnet Model. A system designed specifically for how families search for and choose senior living communities. Not a recycled playbook from another industry. Something built from the ground up, with the family's decision making profile as the foundation.
That's what every campaign we run is based on.
We treat your dollar as our dollar. We measure one thing:
families walking through your door.
How long does senior living marketing take to work?
The Family Magnet Model is built to compound. Inquiries come within weeks. Momentum builds over months. Over the first one to two years, your acquisition cost drops, your local market position strengthens, and your dependency on placement channels shrinks. This is a long-term position, not a quick fix.
Can this reduce what we're paying placement agencies?
Yes. The Family Magnet Model is built to bring families directly to your community, which means fewer move-ins coming through paid placement channels.
What do you need from me to get started?
An onboarding conversation, access to any existing assets like photos and brand materials, and responsiveness when leads start coming in. We handle everything else.
What if my community doesn't have an online presence yet?
That's where most partners start. We build the website, set up your Google Business Profile, establish your social presence, and create the ad content. You don't need to come to us with a polished brand.
What if I already have someone handling our marketing?
We work alongside in-house teams all the time. Most communities have someone handling day-to-day marketing but need specialized senior living advertising and search strategy on top of that. We plug in where the gaps are.
How is Talexy different from other senior living marketing agencies?
Senior living is the whole company. Not a vertical we serve, the only one. We built the Family Magnet Model: a three-stage system designed around how families actually search for and choose senior living communities. And we don't report on clicks and impressions. We report on tours and move-ins.