Agencies Get
Found First
Families search "assisted living near me" and click the first few results, which are usually referral sites, not you. By the time they hear your name, they're already in someone else's system and you're paying to get them back.
On your Dependency Audit, we show exactly where referral agencies are intercepting families and what it would take to bring more of them to you directly.
Referral Fees
Eat Margin
Every referral move-in starts with a big check out the door. Across a year, it adds up to a chunk of profit most operators never see.
On the audit, we total it with you so you can see, in plain dollars, what referral reliance is costing and what you'd gain by bringing more families in directly.
Families Can’t
Tell You Apart
When your community looks like every other listing online, families can't feel what life is actually like there, so they default to whatever community the referral agency recommends. If they can't see real rooms, staff, and daily life, they don't have a reason to choose you first.
We'll show you what families are actually seeing today and the quickest changes to bring more of them straight to your door.
Stay Close
Most families don't convert on the first visit. We keep your community present while they're deciding, and we make sure your team is ready when they reach out. Retargeting, social proof, lead response and sales coaching, and a steady visible presence. So when they're ready, you're the one they call, and you know exactly what to say.
Kerry Wolff, Founder & CEO
I've spent years getting advertising down to a science, studying it the way you'd study any system, until I understood every moving part.
Then I pointed all of it at one industry: senior living. Families make one of the hardest decisions of their lives when they choose a community, most of that decision starts online, and almost every community is invisible at the exact moment it matters.
So I built a system around the family's decision itself: how they search, what they trust, when they reach out, and called it the Family Magnet Model.
That's what every campaign we run is based on.
We treat your dollar like our dollar. And we measure one thing: families walking through your door.
From 85% Occupancy to Fully Booked Without Paying Referral Agencies
Torbrook Assisted Living · Scottsdale, AZ
“It’s important to have marketing that saves us some money. I’d rather get a patient that is coming from our resources, versus having a middleman.”
Torbrook Assisted Living was sitting at 85% occupancy. Strong community, full of life, but stuck in that gap that defines the difference between a good month and a great one. Every empty bed was revenue walking out the door. Every unconverted tour was a family choosing somewhere else.
The Then the Family Magnet Model went in. Within two months, multiple confirmed move-ins, families searching, comparing, and deciding, all landing at Torbrook. Those move-ins added up to well into six figures of recurring annual revenue.
And none of it came from a referral agency. No finder's fees. No paying for families who were already looking. Just a community that families could finally find on their own, at the exact moment they were searching.
Book My Dependency Audit →From Renting Demand To Owning It
Changing Seasons Senior Living · San Antonio, TX
Changing Seasons was running four communities in San Antonio at 91% occupancy, with a digital presence that had pieces in place but no larger philosophy in motion. Posts went up when someone had time. The branding shifted depending on who was uploading. Referral agencies brought one-off residents and never built anything past that single deal. The communities were strong. The way the outside world saw them wasn't doing them justice.
We rebuilt the digital presence from the ground up. Websites for all four communities, search visibility on Google and AI assistants, GBP optimization, social content that matched their brand, and hiring ads that pulled real candidates. No stock photos. No generic copy. The true identity of Changing Seasons. The senior team of directors saw the work and immediately recognized themselves in it.
The first move-in came through the new pipeline six weeks after launch. Changing Seasons has since reached full occupancy. Marketing stopped being a side-task that got dropped during a hard week. Their CRM is filling with qualified leads they own and can reach out to anytime, either themselves or with Talexy's help. Those move-ins don't come with a referral invoice attached. That's what an extension of the team actually looks like.
Book My Dependency Audit →“I feel like it’s an extension of our team, more than a service that is doing a check-in. It feels like we have someone that is literally managing this department for us.”